1. Describe the benefits of good strategic planning? Define and give examples of key terms of strategic management?

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2. Explain the concept of SBU in a multi business organization. Identify the three levels of strategy-corporate, business and functional. How do goals and objectives vary at each level?

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3. What should be the key trait of a CEO? What are the forces that design the strategic management system?

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4. Discus the various grand strategies at the corporate level. Stability, growth and retrenchment.

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