Individual web pages or clusters of pages that function as supplements to a primary site are microsites.
What are microsites?
Microsites that are very dynamic, sharing, and engaging advertise your company on several platforms.
It is common to distinguish between a 'micro website' that resides on a different URL and a 'branded vertical' that is housed on the primary company website.
Both tactics ultimately serve the same purpose, so for simplicity's sake we will just refer to them as 'microsites.'
When microsites are planned, developed, and launched correctly in accordance with your company goals, they can be a very effective marketing strategy that adds value in a variety of ways.
